The Wallfashion House acquires a controlling stake in Rasch Wallpaper and Textil

8 April 2024

The Wallfashion House acquires a controlling stake in Rasch Wallpaper and Textil

 

Creation of a new European market leader

Tielt, April 8, 2024 – The Wallfashion House, a leading European association of designers and producers of wall decoration products, is joining forces with Rasch Tapeten, the second largest wallpaper and textile manufacturer in Germany with a history that goes back to 1861.

 

The Wallfashion House was established in 2020 by Down2Earth Capital and Gimv with the aim to become the leading wallfashion player in Europe. The group includes the Belgian wallpaper manufacturer Grandeco, the Dutch manufacturer of 3D wall panels WALL!SUPPLY and the British design editor Holden.

 

The Wallfashion House now entered into an agreement to acquire a controlling stake in Tapetenfabrik Gebr. Rasch. The Rasch family will retain a significant stake in the company, thus ensuring continuity. Rasch will continue to be managed independently by the current management team.

 

With over € 150M in sales and 600 passionate people, The Wallfashion House will become the European market leader in the wallfashion industry.

 

This step enables the combined group to take a leading role in the further consolidation of an industry characterised by significant investments in digitalization, innovation and sustainability and by a premiumization of the product offering. By joining forces with Rasch, the group strengthens its geographical market presence.

 

“Together with Rasch, we will drive digitalization and innovation to become the most attractive partner for the interior design retail in Europe. Our strong brands and our high-quality product ranges are the basis for our future growth. With this acquisition, we have all product segments and associated services in-house to meet the challenging expectations of the decoration market, our customers and the end users.” says Patrick Molemans, CEO The Wallpaperhouse.

 

“We are looking forward to this new chapter in the history of our company. Together with The Wallfashion House, we will seize new opportunities in the market that are not open to us alone. This puts our company in an excellent position for the next phase of its development. Personally, I am delighted that we can secure and modernize our historic site in Bramsche with this step.” says Dr. Frederik Rasch, Managing Director of Tapetenfabrik Gebr. Rasch.

 

https://www.tijd.be/ondernemen/consumentengoederen/belgische-behangspecialist-groeit-uit-tot-europees-marktleider/10538615.html